How to Upload Photo Carousel in Facebook

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Facebook Carousel Ads – The 2021 Master Guide

Facebook carousel ads are multi-paradigm ads that include up to x slideshow cards.

Compared to the most frequently used Facebook ad format – single-epitome ads – the carousel ads provide a unique opportunity to show more than production images and benefits inside a single-image advertisement.

From the ad creator perspective (that ways you), this multi-image Facebook advertizing format will solve your issue of having so much to say, and so footling room to say it.

From the advertizement viewer perspective, they can go more information near a product/service if they detect the first carousel ad image interesting. This means higher ad engagement rates and, hopefully, likewise lower price-per-click prices.

To say this more metaphorically, the carousel ads are like ice foam scones: they let you scoop up all the information and so allow your ads' target audience to enjoy it. 🍦

Carousel ads tin have up to ten images

If you lot haven't tried out the carousel ads before, there are plenty of reasons to do it. The carousels have a strong track record of bringing results and beingness a good fit for advertisers with many different goals (production sales, website traffic, blog date, etc. – we'll get to it later!)

To help you get started, we put together this master Facebook carousel ads guide that will teach you everything you demand to know.

Here'southward a quick overview of what we're going to c over:

• The efficiency and cost of Facebook carousel ads
• When to use multi-image ads?
• Use cases for this advertizing type
• How to ready up the carousel ads
• Specs and measurements for this ad type
• 10 skilful examples of Facebook carousel ads

Employ the above links to chop-chop jump to the office of the commodity you're most interested in. Or follow through the guide to learn everything there is to know about Facebook multi-menu ads. 😉

Allow'due south go those carousel ads up and running!

The efficiency and price of Facebook carousel ads

Do the carousel ads work? Do they bring amend results than regular ads? Should you spend time on adding them to your Facebook campaigns?

Amongst other aspects, your Facebook ads cost depends on the ad creative and its placements. By using the carousel ads, you volition be adding a new ad type to the mix of your regular creatives. What happens is that you tin can also attract the attention of the people who wouldn't react to a single-image advert, but enjoy swiping through multi-image ads.

Here's an instance of a success story:

The mobile app for local dating LOVOO used Facebook'southward carousel ads and saw 72% higher click-through rates and 35% lower mobile app install costs while reaching college sales.

How LOVOO'south ads looked

The carousels are efficient non just because they encourage people to click on and interact with your advertising… They likewise just give you more room for showing your products or telling your brand story.

According to Kinetic Social'due south data, these ads tin drive upwardly to 10x more than traffic to your website than single-image sponsored posts on Facebook feed.

From eCommerce to blogs to B2B services, the multi-card Facebook ads is a keen improver to the regular mix of static-image and video ads.

Let'south accept a look at some of the more popular utilise cases for carousels.

When to apply carousel ads?

According to Facebook's brief guide on carousel ads, there are four primary utilize cases for this advertising type:

one. If yous desire to show off multiple products

This pick is highly popular amongst e-store owners that desire to list multiple products in a single advertising. You tin can add upwardly to 10 different carousel cards, each showcasing a new detail and linking to that item's landing page on your website. Instead of only one product per advertisement, y'all tin have equally many as 10.

For example, the carousel ad by Teabox shows the diverse types of teas sold in their online shop:

Teabox'due south ad shows different products

2. If y'all desire to highlight the features of a product

Say you're selling projection management software. Your product has features for job direction, to-do lists, sprint planning, time tracking, and much more. You could add a carousel ad carte nearly each of them into a single ad.

Hither's an example of a Facebook carousel product promo past Yesware:

Yesware'due south carousel ad lists production features

In addition to highlighting product features, you could alternatively list the benefits of using your product or service.

Your product is both cheaper, has higher quality than the contest, and you lot offering free shipping? – List all of it in a carousel advert!

three. If you desire people to actively engage

One of the benefits of carousel ads is that they call people to interact with them. If yous want to meet the second, tertiary, and tenth card of a carousel ad, you need to click on the "adjacent" arrow or swipe right on your mobile screen.

Every time a user interacts with your advertisement to see the next image subsequently another, Facebook algorithms record this as an appointment.

A skillful example of high-date Facebook carousel ads is the beneath ad by Shutterstock. By stretching the image over multiple cards, they call for people to scroll farther to encounter what's in the picture.

Shutterstock stretches an image over multiple carousel cards

4. If you want to explain a process

Sometimes, people might be afraid that your production is too complex to apply. Yous can use the carousel ads for explaining how easy it actually is to get started with your production.

For example, an audiobook service could create a carousel advert with the following cards: sign upwards, set up your complimentary trial, select and audiobook, get-go listening. Simple, right?!

The beneath example past Deezer explains how to get started with their music streaming app. With this tactic, they can already explain to people how easy it is to utilize the service when people meet ad in their Facebook newsfeed.

Deezer'due south advertizement explains a process

💡 There is as well an option to utilise a video equally the kickoff card in your carousel advertizement. So you're non just limited to static images.

Found a absurd use example for Facebook carousel ads? Up adjacent, nosotros'll walk you through the pace-by-footstep guidelines for setting upwards this ad type.

How to set upwardly the carousel ads

The carousel ads can be used with well-nigh all Facebook campaign types.

Here's the total listing of campaign objectives that back up the carousel format:

• Reach
• Brand awareness
• App installs
• Lead generation
• Conversions
• Catalog sales
• Store traffic letters

To set up a Facebook ad campaign with carousel ads, get to the Facebook Ads Manager and select one of the above campaign objectives.

Permit's say we selected the "Conversions" objective

P.Due south. You tin can besides add together the carousels to existing campaigns past just selecting an ad set and adding a new ad to it.

Upwardly next, you lot can enter all the campaign and ad set details, including the target audience, budget, etc. We recommend that you leave the "Dynamic Creative" option unselected in the ad set setup phase.

Go out this option deselected

Once you have set up upwards your ad campaign and ad set up, information technology's time to create your carousel advertizement!

Follow these steps:

1. Name your advert
2. Select the Facebook and Instagram pages
3. Select the "Carousel" format
4. Add your carousel advertisement images
5. Add together your carousel ad re-create
6. Add your carousel ad URLs
7. Select the call-to-activeness
8. Select/deselect image rotation

Here'south how to handle every in a higher place step + some tips and hacks to help y'all along… 👇

1. Proper noun your ad

This ane's easy: requite your advertising a name. It'south a practiced idea to include the give-and-take "carousel" in the name, so information technology'due south easier to check the reporting later on.

Name your Facebook ad

2. Select the Facebook and Instagram pages

Upwardly next, select the Facebook and Instagram pages that are shown on top of your ad.

Select your ad identity

3. Select the "Carousel" format

Goes without saying that this is the format you'll want to utilise.

Select the "Carousel" format

iv. Add your carousel ad images

Now, it's fourth dimension to upload the creatives! Start by uploading all the images for your carousel advert.

Go to all your cards one by i, click on "Select Image" and upload all the creatives you want to apply.

Upload carousel ad images

If your image is not in the 1:ane square format, you tin click on the "Crop Image" button and adjust which part of the visual will exist shown.

Adjust your carousel ad image

We recommend uploading all your carousel ads images together, before standing to the copy setup. After testing many different approaches, this one has proven to exist the nigh efficient.

v. Add together your carousel advertizing copy

Once you have added as many carousel cards as you similar and uploaded a visual to each, keep with the copy.

Each card in the advert can accept a unique headline and link description. Keep the headlines short and catchy.

📍The main copy that will evidence on top of the cards is hidden a flake below and titled "Main Text." It'southward piece of cake to ignore this part of the copy if you're just starting out. Make certain yous find it and fill it in every bit it's a disquisitional role of your ad.

Add copy to your carousel cards

For tips and examples of good Facebook carousel advertisement re-create, check out the examples that nosotros'll be discussing subsequently in this commodity.

6. Add your carousel ad URLs

Similarly to the headlines, each carousel card tin can also have a unique URL. This ways that you tin link to up to 10 different landing pages.

Nonetheless, if you only accept 1 landing page, you can also apply the same URL for all your cards.

Add together website URLs to all cards

As you lot scroll down a bit, there are two more boxes where you can enter URLs. What are they for?

The "Run into More URL" is the link where people will country once they click on the CTA push button of your carousel ad. It is the aforementioned for all cards in your carousel ad.

Gear up the CTA button's URL

7. Select the telephone call-to-activeness

Like static image ads, Facebook carousel ads have the call-to-action push pick. Dont'due south forget to set it upward!

Select the CTA button

The about popular carousel ad CTAs are "Shop Now" and "Acquire More than." If you want to have more room for your headlines, you lot can too select the "No Push button" choice.

8. Select/deselect paradigm rotation

Last, not to the lowest degree, you will run into the tick boxes that allow you to prove the best-performing cards first. This is a dandy option if the order of your carousel ads' cards doesn't matter.

If yous're using a carousel advertising to tell a story or want to have a specific carte ever at the top position, deselect the tick box.

Select whether yous desire your cards' club to alter

Hither's the main benefit of rotating your carousel ad images and showing the best-performing cards showtime: Facebook algorithms volition learn what people click on the nearly, and you can finish upwards having lower CPC and cost-per-purchase.

Facebook carousel ad specs

As you can see, creating carousel ads isn't as difficult as it may have seen in the showtime place.

How carousel ads await in Instagram feed

All you need is a solid story to tell / cool products to show, and some extra time to gear up more ads. Follow the below advertising specs shared by Facebook for an even smoother setup procedure:

The number of cards:

• Minimum number of cards: 2
• Maximum number of cards: x

Paradigm specs:

• JPG or PNG
• Maximum file size: 30MB
• Includes less than xx% text (learn more)
• Image/Thumbnail size: : at least 1080 ten 1080px
• Ratio: 1:1

Video specs:

• Supported formats: link
• Maximum file size: 4GB
• Video max length: upward to 240 minutes

Advertizing copy:

• Primary text max length: 125 characters
• Headline max length: 25 characters
• Link Description max length: 20 characters

Facebook & Instagram carousel ad examples

Looking for some Facebook carousel ad inspiration? We gathered some cool ideas to help you lot come upwardly with good ideas for your brand's advert campaigns.

See even more Facebook ad examples hither: 36 Facebook Ad Examples By Top Brands (2019 Edition)

one. Finnish Pattern Shop carousel ad

The Instagram carousel past Finnish Design Store uses the special advertizing type to show a production in its unlike available color variations.

In this case, the brand has simply used up 2 cards out of 10. To make this carousel even more engaging, they could have added some images of the product in various settings, e.g. in the living room, in the kitchen, etc.

This ad shows multiple colors of a product

2. Enlight Quickshop carousel example

The Enlight Quickshop app'southward carousel advertising shows videos instead of static images. Each of the carousel cards shows how their app helps to improve the photos taken on your smartphone.

What we similar about this advertising:

• It shows the product'due south benefit, not but by listing them, but also visually
• It uses videos in the cards instead of static images
• All the videos follow a similar style, making the ad aligned with one blazon of branding

This ad shows the product'due south benefits

As mentioned before, you can use both videos and images in your carousel advertisement. Or a combination of both. 😉

three. The Sill Facebook ad example

The Sill'due south Facebook carousel ad is promoting houseplants.

The keen affair about this advertizement is that is addresses multiple types of buyer personas: People but starting out, people who accept low-light apartments, and more.

Each carousel card takes yous to a different landing page: If y'all click on the first card, you lot're taken to an online store page where you tin buy houseplants perfect for beginners, etc.

This advert addresses multiple buyer personas

If you're running an online fashion store, you could employ a similar arroyo to promote apparel suitable for everyday wearing, casual workwear, and political party dresses.

4. Byredo carousel advertisement

This carousel ad case by Byredo showcases their various products.

Here's what we like about this carousel advertisement:

• The kickoff menu works equally an introduction to the following product showcase
• The product names are e'er listed in the headline
• All the production prices are listed and then that you lot can already consider whether you want to buy the items while watching the ad

This carousel ad showcases many products

📍Pro tip!

If you're planning to create Facebook carousel ads that list multiple products, nosotros recommend testing two options: run one carousel advertizing with prices included and the other one without.

Nosotros accept seen that for some brands, showing the prices in ads works well and increases the CTR. Yet, information technology can besides backfire as people may consider your products too pricy.

v. Mailchimp Facebook advertizement

This carousel ad by email sending tool Mailchimp includes several videos that bear witness their product features and benefits in a fun colorful way.

Notice that Mailchimp is using the carousel cards' headlines to explain what feature each visual is well-nigh. The "Learn More than" CTA button in a low-threat call-to-action that people will click on without worrying to land on a heavily sales-oriented landing page.

This ad lists production features and benefits

vi. Airbnb carousel advertisement

This advertising by Airbnb is also listing the benefits of their service.

It's also applying one of the Facebook ads best practices to include numbers in the copy: "Cull from over xl,000 villas, tree houses, and beach getaways."

The offset card in the carousel ads acts and an intro and the post-obit creatives showcase a specific type of rentals, eastward.k. a beach house, penthouse, then on.

This ad shows various rental types

📍 Pro tip:

If you don't accept the resources to create custom illustrations for your ads nor order an expensive photoshoot, you can just use some beautiful stock photos.

seven. Plated'southward ad tells a story

In a higher place, we mentioned that Facebook carousels are great for storytelling. Here's one good example of branded storytelling washed right.

Plated'due south advertizement shows the step-past-step story of what happens one time you receive one of their delivered home cooking boxes: you open up the box, you lot'll go all the ingredients, you lot prepare the dish, and you have the perfect dinner with your loved ones.

This advertising tells a story through multiple images

8. Moz Facebook carousel ad instance

This example past the SEO software Moz lists product benefits. The advert uses branded illustrations, making it evidence up more prominently in the news feed.

This advertizement lists product benefits

📍Pro tip:

When creating Facebook carousel ads that tell about your product or service'due south benefits, apply the option that makes Facebook show your all-time-performing card first. You lot tin even use this every bit a growth hack to find out which benefit is the most relevant for your target audience.

9. Asos runs a archetype online store carousel ad

If y'all asked us to bear witness y'all a classic online store advertizement list products, we'd share this Asos advertizement with you. It showcases the first card + 9 different product images.

Some other thing we like about this carousel is that the first carte includes a large "SALE" sign that immediately catches people'south attention.

This could be a dynamic remarketing ad

📍Pro tip:

You can also set upward dynamic remarketing ads that wait similar the regular carousel ad, but include personalized cards, based on which products a person has looked up on your website.

Read more near Facebook dynamic remarketing ads here.

10. Square carousel ad example

Square's Facebook ad uses stylized production images, telling both the storyline of using their product while also mentioning the fundamental benefits.

This ad uses stylized paradigm cards

📍Pro tip:

If you lot're using a carousel ad to tell a story, it's best to keep the chief ad copy short, so that the viewer volition generally focus on the information shared in images and the headlines below them.

20 Hacks & tips for top-notch carousel ads

Alright… If you lot've reached this betoken in the commodity, yous probably know how to fix Facebook and Instagram carousel ads, take some good examples in mind, and are fix to create your first ads.

To make sure your carousels will be a success, we listed down 20 more hacks and tips to assistance you win the Facebook advertizement game.

Win the Facebook advertisement game!

⭐ 1. Grab attention with the kickoff prototype in your carousel ad

Consumer Acquisition'south enquiry found that visuals are arguably the virtually important part of your Facebook ads — they're responsible for 75%-xc% of operation.

A good Facebook ad image is:

• Eye-catchy – colorful
• Like shooting fish in a barrel to grasp – people can immediately understand what's promoted
• Engaging – people desire to find out more

⭐ 2. Avert using boring stock photos

There's a huge difference between a proficient and a bad stock photo. And in that location'southward likewise a large difference in the results y'all may get.

Here'south a adept instance by Twilio, featuring an image of their team member:

This advertizement image features the company's team member

Now compare information technology to an ad past WordPress that uses a basic stock photo…

This ad uses a stock photo

Is it just united states of america, or the start visual with a existent person creates a stronger emotional connexion with the brand and makes the ad copy more than trustworthy?

Marketing Experiments constitute that using a flick of a real person using your product instead of a stock photo tin can increase conversions by 35%.

⭐ iii. Brand your production photos dainty and clean

When creating Facebook carousel ads that showcase the products in your online store, put some effort into creating high-quality product photos.

The good news is that you lot most probable already take those images ready equally you're also using them on your website.

Here's an instance by The Kooples, showing edited production photos.

Use loftier-quality product photos

⭐ four. Combine static images with videos

Using images and videos in your carousel ads doesn't have to be an either-or determination. You lot tin really combine both in a single advert.

To add a video to your carousel advertising, but click on the "Video/Slideshow" pick when creating a new card.

Y'all tin combine images and videos

⭐ 5. Add together the well-nigh important re-create in the advertisement image

The get-go thing people notice almost your Facebook ads is the prototype. So information technology'due south e'er a good idea to include the most important data/do good already to the creatives.

Here's an instance by Hired that includes the names of software development jobs both in the carousel images too equally headlines.

Add the most important copy to the image

⭐ 6. Employ the same carousel advertizement in several placements

One affair we didn't yet talk most is selecting the placements for your carousel advertizement.

The simple reply is that you can utilize the exact same placements that you'd apply for your other Facebook ads.

We recommend running ads both on Facebook and Instagram for the best results. If yous follow the ad specs, your carousels volition await skilful both on Facebook and Instagram newsfeeds.

Here's an example of how the aforementioned carousel ad will look on Facebook and Instagram:

You can use the same carousel advert across different placements

⭐ 7. Use up 3-6 carousel cards

You can create a carousel that has betwixt two-10 cards. In our experience, the sweet spot is betwixt 3-6 cards.

If you include too few cards, people might not see plenty to be convinced. However, if you add together too many carousel cards, the final card with a telephone call-to-action may be too many clicks away and 50% or more than of your audience will never reach it.

Use between 3-six carousel cards for all-time results

Naturally, there are special cases where using up all 10 available cards makes sense.

1 of such occasions is when you lot're using dynamic remarketing ads. In this case, y'all tin can bear witness the maximum number of personalized product recommendations equally all of these will be relevant to the person seeing them.

⭐ viii. Use both carousel and single-epitome ads in the same entrada

Carousel ads work best when combined with other Facebook ad types. So when setting up a Facebook ad entrada, we recommend to include both carousel and single-image as formats.

There's no surefire way to tell which ad artistic is going to work all-time, it's all about testing!

Test until you find out what works

⭐ 9. Keep the advertisement headlines short

A study founded by Outbrain found that headlines with 60-100 characters get the highest click-through rates.

Short headlines work better

When creating Facebook carousel ads, it is even more important to go along your headlines short every bit at that place'due south less headline space than in single-image ads. The maximum headline length for carousel ads is 25 characters.

Keep your headlines brusque

Short headlines work because y'all're delivering an on-point message in a condensed format.

⭐ 10. Tips to write good carousel headlines

Unsure what to include in your carousel ad headlines? Try 1 of these tactics:

1. Mention the product's benefits
2. Include the product name and toll
3. Include a call-to-activeness, e.k. "Sign Up for Gratis"
4. Include a discount offer
5. Explain what the visual is saying

And keep your headlines short!

⭐ 11. Create carousel images that stretch over multiple cards

1 smart hack to get people to engage with your carousels is to tell the story over several images. If people come across an indication that the image volition go on in the next carousel carte du jour, they're more than likely to click farther to run into what's next.

Like in the Shutterstock ad we mentioned before…

Shutterstock stretches an prototype over multiple carousel cards

Or like in this ad by MindTitan, using a continuous line throughout their carousel.

Use design elements that bridge throughout the carousel

If your carousel cards must follow a specific order to make sense, don't forget to switch off the automatic rotation during advertising setup.

Untick the kickoff box to continue a specific order of cards

⭐ 12. Keep consistency throughout the carousel

Whether you're highlighting a single product or multiple products, each card in your carousel ad should build on the previous one.

If y'all're merely promoting standalone products, you tin build on consistency by using the same format of product names in headlines.

Keep your carousels consistent

⭐ 13. Use carousel ads to promote blog articles

Instead of promoting all your blog articles separately, y'all can create a stylized web log carousel that lists v or more articles.

By using this carousel approach, your advertising volition become relevant to a wider audience – you never know which particular web log article may involvement a specific person.

Utilize carousel ads to promote weblog articles

📍Pro tip:

When setting up the carousel advertising with multiple blog articles, don't forget to add a custom URL under each carte du jour, so that every paradigm will have the user to the corresponding blog article.

⭐ 14. Turn your carousels into slildeshows

Facebook has another ad format called slideshow ads. This ad blazon is very similar to carousel ads in that it includes several images inside a single advertisement.

But instead of the cards changing just as people click on the "next" push button or swipe to correct (on mobile), the slideshow ads change the cards automatically, creating a video-like experience.

Turning your existing carousel ads into slideshows is a good way to exam another ad format without a lot of extra work.

Slideshow ads are video-similar multi-epitome ads

To create a slideshow ad, create a new ad in the Facebook Ads Managing director and select the following options:

How to create a slideshow ad

⭐ 15. Keep your centre on your carousel ads

While Facebook's advertisement algorithms are designed to show to people the ads that bring most results at the lowest cost, they might adopt carousel and video formats to your single-image creatives.

To make sure that your carousel ads aren't cannibalizing the delivery of other top-performing ads, take a expect at your ad-level campaign results and brand sure that the ads with the all-time toll-per-results also get the almost impressions.

If yous run into that a carousel ad has higher cost-per-upshot but has used up significantly more budget than better-performing single-paradigm ads, it may be a skilful idea to plow off the carousel ads or move them to a separate ad set.

Quick recap

Well done! You've reached the end of this Facebook carousel ads guide! 🙌

Here are the height five takeaways to keep in mind:

• Carousel ads is a good format to exam in addition to single-image and video ads
• In many cases, carousel ads can have lower cost-per-result that other ad typer
• Use the carousel ads to either showcase your products, show how your production works, or what its benefits are
• You can run carousel ads both on Facebook and Instagram
• Go along your carousels' headlines brusque and apply eye-catching creatives

If you want to learn more than about Facebook advertising, make sure to check out our blog.

Karola Karlson

Content Writer

Karola is all well-nigh random cool ideas, growth marketing, and taking new marketing approaches on a test drive. And male child does she honey conversion copywriting or whatever writing for that matter (ask anyone who's worked with her). Desire to interact with Karola? Send her some delicious blackness chai, and then we're talking!

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